Showing posts with label AdSense Tips. Show all posts
Showing posts with label AdSense Tips. Show all posts

Making Site Compatible with AdSense Policies

Making Site Compatible with AdSense

While applying for the AdSense, there are different ways you might get disapproved by Google. One of them is Incompatible Site. You will get a message like this - Site does not comply with Google policies. It's really frustrating when your site's content is okay but Google denies your AdSense request. 

Today I would like to discuss how to solve the issue - Site does not comply with Google policies. In fact, after having the custom domain, I'm also facing the same problem. But I can solve it within few days. 

There are three major areas on which you have to focus in order to make your site compatible with Google AdSense policies:
  • Design and Content Guidelines
  • Technical Guidelines
  • Quality Guidelines

Though you will get a detailed discussion in Google Webmaster Guideline Page, I'd like to summarize the topic for you. Because only few people have the patience to read a 1200 words + article! And some of the issues are highly technical. I will try to make them as clear as possible. 

Design and Content Guidelines
  • Your site should have a clear hierarchy and text links. Every page should be accessible from at least one static text link. I suggest you to use Blog Archive and Categories.
  • Provide a sitemap for the users so that they can explore your site as they want. 
  • Think about the words which users might search for and include those words in your contents post titles. Don't forget to relate your contents to those key words. 
  • Images are not recognized by search engines. Use as much text as possible in your contents. And label your images properly, consider using the Alternative description too. 
  • Try to find out HTML errors (if any) and fix them.

Technical Guidelines
  • Keep your site faster. Analyze the loading time of your site through various tools available over the web. Slower sites get less pageviews. So, never let it down. 
  • Test your site in major browsers (ie. Chrome, Firefox, Internet Explorer, Opera, Safari etc.) and make sure that it appears correctly. 
  • Properly use robots.txt so that search engines can crawl your site smoothly. 
  • Get your domain registered in high quality servers. 

Quality Guidelines
  • Build your contents primarily for the users, not for the search engines.
  • Never try to deceive/mislead your users. 
  • Never follow the illegal techniques that automatically improve your search ranking position by cheating the search engines. (Black Hat SEO)
  • Differentiate your site from competitors. Keep it unique, informative and valuable for the users. 

Avoid the Following Techniques 
  • Generating Contents Automatically
  • Participating in Link Exchange
  • Cloaking - Showing different contents to human and search engines
  • Redirecting the Users to an Unwanted Site
  • Hiding Text/Links
  • Participating in Affiliate Programs without Sufficient Contents
  • Using Irrelevant Keywords to Improve Search Ranking
  • Spreading Virus, Malware, Spam, Phishing etc.

Violating any of the above rules may take your site down in the search engine rank position. And your site may not comply with Google AdSense Policies. 

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Trues and Falses in Optimizing AdSense

Couple of days ago Google AdSense offered its first online course for the Publishers. And I've been too. The course will be opened on 20th May, 2014. Register now for the course and take a Pre-Course Assessment to justify your AdSense knowledge! 

Course Outline

  • Introduction

  • Unit 1 - CPM and CPC: Winning Valuable Ads

  • Unit 2 - Clicks and CTR: Designing and Placing Your Ads

  • Unit 3 - Impressions: Showing More Ads

  • Wrapping Up

  • Final Assessment 

Just after getting the invitation for the course, I took the Pre-Course Assessment Test. There are 15 questions. You just need to choose one of the options - True, False and I don't know. 

I scored 12 out of 15. This assessment will help you understand what you already know about AdSense and what you still have to learn. Have a look at the questions (modified) of Pre-Course Assessment - 

    1. Enabling both text and image ads increases the auction pressure for your website’s Ad and is very likely to increase your AdSense Earning. (True)
    2. Every page should have a 728x90 banner ad on it because this is the highest performing Ad Size. (False)
    3. Blocking Ad categories in AdSense account will not affect your revenue because the auction will just replace Ads from that category with ads from other categories. (False)
    4. You can put the same Ad unit into multiple custom channels. (True)
    5. AdSense Experiments can be used to test and compare the performance of different sizes or styles of your Ad units. (True)
    6. CPC and CTR are different acronyms for the same thing. Both of them measure how often users click on Ads. (False)
    7. The only way to be sure that you’ve put Ads in the right places on your site is to test frequently and understand the behavior of your users. (True)
    8. The best way to format text Ads is to blend/ mix with your content as much as possible. (False)
    9. If your page calls for an Ad to be served but no Ad is returned, this will be considered as an Ad request, a page view, and an impression. (False)
    10. In the AdSense auction, if Advertiser Sami bids $2.40 CPC, Advertiser Raj bids $2.10 CPC, and Advertiser Chris bids $2.15 CPC, Advertiser Sami wins and pays $2.40 for the impression. (False)
    11. With contextual targeting, the Google web crawler analyzes colors, images and videos to match ads to your content. (False)
    12. The number of AdSense Ads you can place on a desktop site is the same as you can place on a mobile site. (True)
    13. Page speed is important to Ad revenue because users are more likely to stay on your page and return again if the site loads faster. (True)
    14. If the AdSense crawler can't crawl a web page, the Ads displayed to that page may not be relevant to the page content. (True)
    15. A rejected Ad request occurs when site's content does not comply with AdSense policies. (False)

    Explanation of the False Ideas/ Concepts/ Notions

    Idea # 2

    728 x 90 Banner Ads perform well. But it doesn't mean that your page must have it. It  depends on your site's style and type. 

    Idea # 3

    Blocking non performing Ad categories may increase your revenue if done properly. But personally, I don't believe it - Learn more . . .

    Idea # 6

    CPC - Cost Per Click is the amount you earn each time when a user clicks on your Ad. CPC is determined by the Advertiser. 

    CTR - Click Through Rate is the number of clicks against pageviews. If you get 2 clicks against 10 pageviews, then your CTR is 20%.

    Idea # 8

    Blending Ad Units in such a way that users can't differentiate between Ads and Contents may be harmful for your AdSense account. Even you could be banned from AdSense program!

    Idea # 9

    If your page calls for an Ad to be served but no Ad is returned it will considered as rejected Ad request. 

    Idea # 10

    The Advertiser with the lowest CPC will win the bid. Advertiser Raj bids $2.10 CPC. So he will win the bid not Raj. 

    Idea # 11

    Contextual targeting analyzes your keywords, topics, text, language, link structure, page structure etc. It considers the central theme of your site rather than a single topic. To be honest, I don't know much about contextual targeting.  

    Idea # 15

    A rejected Ad request occurs when your page calls for an Ad to be served but no Ad is returned. But if your site doesn't comply with the AdSense policies, simply you will be banned from AdSense! 

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    How to Verify AdSense Account without PIN?

    Manual Verification Process of AdSense Account

    Those of you're working with Google AdSense should know, AdSense account needs to be verified by a PIN Number. AdSense sends the PIN number in your postal address. And then you have to enter the PIN number in your AdSense account settings. If postal communication is okay in your area, then it's very easy for you to verify the account. Unfortunately, if your postal service is poor, wouldn't you be able to earn through Google AdSense? 

    Why you Need to Verify PIN Number? 

    Traditional payment system of AdSense is Check. When you request for payment, Google sends check to your postal address. That's why you need to ensure the AdSense team that your address is correct. When you get the letter from AdSense including PIN number, then Google sends check to your address. 

    If you can't Get the PIN Letter? 

    It's very natural that you could miss the PIN letter. That's why Google gives you three chances to request for AdSense PIN letter. That means you can request the PIN number for three times. At best three letters will be issued for you. If you're not as unlucky me, you should get the PIN.

    Three Times Failed! How to Verify PIN? 

    Let's come to the point. My today's post is all about this! I've applied for the PIN number three times. But I haven't got it yet. But I've verified my AdSense Account without PIN number! This is called manual verification process. 

    Manual Verification Process (No PIN Required)! 

    As there are some other options to get your money from AdSense, the use of PIN number is not mandatory I think. Even Bangladeshis can now withdraw their money through bank accounts

    But AdSense team doesn't like to remove the PIN verification feature to ensure the safety of your account. If you can't enter the PIN number even after trying for three times, then AdSense may consider your issue. 

    Suppose you've tried your last chance for getting the PIN number. Now go step by step: 

    1. You will get an option at the page where you're supposed to verify the PIN.
    2. You will be required to describe your problem in details. Within few hours you will get a confirmation message that your problem has been forwarded to the concerened authority. 
    3. Or contact directly through this email:
    4. Hopefully AdSense team will contact you within 24 hours. They may ask your Govt. Issued ID Card with your Payee Name and Postal Address (As shown in AdSense account). If your AdSense account address is different from ID card, then you can use utility bill's copy which has the same address as shown in your AdSense account. Upload the scanned ID Card with Utility Bill if necessary. Send it to the above AdSense Support Email. 
    5. Remember, the language of your ID Card and Utitlity Bill Copy should be one of the Supported Languages of AdSense. Otherwise AdSense Team might not be able to verify your account. 
    6. After sending your National ID Card or Electrict Bill or Gas Bill to the AdSense Team, you will get another email within next 24 hour. If AdSense is satisfied, your account will be verified without PIN! Believe me - I've made it!

    Secret Tips:

    Suppose your Govt. ID Card is not issued in one of the supported languages. Will you try to manually edit the ID? Sounds bad - but not bad at all! Suppose your National ID is in Bengali or Hindi. You can just edit your Name, ID Number and Address and rewrite these in English. But make sure that AdSense will not be able to detect it. Otherwise your account may be suspended. 

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    AdSense Tips: Best Performing Ad Types & Sizes

    Most Successful Ad Types and Sizes for AdSense Publishers

    I'm currently working with AdSense and learning different tips. And you know, when I learn something I share my knowledge with you. I am willing to share AdSense tips with you. Today I will share the best performing Ad Types and Sizes for AdSense publishers. 

    You may also like: 

    Those who are currently working with AdSense should know, it has different types of Ad Types and Sizes available for the publishers. 

    The available sizes are: 
    • Large, Medium and Small Rectangle
    • Banner and Half Banner
    • Leaderboard
    • Wide and Large Skyscraper
    • Square, Small Square
    • Horizontal Row
    • Different Types of Buttons

    AdSense allows you publish three types of Ads: 
    • Text & Image Ads
    • Only Text Ads
    • Rich Media Ads (ie. Flash) 

    Depending on users' demands AdSense provides these ad types and sizes. But all of them are not effective for always. 

    The sizes that AdSense found most effective are as follows: 

    Large Rectangle: The size of a large rectangle is 336x280. Looks better when you place this within a post or after the post. Sometimes placed at the right sidebar. But placing it within contents is more effective.

    Ideal for Text/Image ads or Rich media. 

    336x280 Ad Unit

    Medium Rectangle: Almost similar to large rectangle. But little bit smaller in size: 300x250. Used when the publisher wanna save the site space. Or when you don't have sufficient room to place large rectangle within contents or side bar. 

    Ideal for Text/Image Ads. But can be used with rich media too. 

    300x250 Ad Unit

    Leaderboard: Usually placed at the top of the site. These ads are attractive when used with rich media or flash ads. The size of this ads is 728x90. 

    But when your site has a side bar on the left or right, then it can only be placed at the top. Just below the site title. I mean huge space is required to place a leaderboard ad. 

    728x90 Ad Size

    160x600 Ad for Right Side Bar

    Wide Skyscraper: The most successful ad size I believe personally. Usually placed at the side bar of a site. And I think without a left or right sidebar, you can't use wide skyscraper. 

    Skyscraper is ideal for Image/Rich Media/Flash ads. Though AdSense sometimes shows text ads here. But when rich media ads are shown on skyscraper, the chance of attracting the visitors increase significantly. 

    The size of wide skyscraper is 160x600. So you must have at least 200 px side bar. It can be left or right. But I think right sidebar is more effective. 

    There is a large skyscraper too. Which is 300x600. But I think this will be really space consuming. And if rich media ads are shown on large skyscraper, definitely it will slow down your site which could be dangerous for you. 

    So I suggest you to use this ad with rich media, at the right sidebar of your site. 

    Adjusting Ad Size with the Site: 

    It's true that these 4 ad sizes perform well. But if your site doesn't match with these sizes, don't worry. Choose the ad size that complements your pages most. Read the guide to ad sizes

    When your space is low you can use Five Links Ad Units:
    • Horizontal Row: 728 x 15
    • Horizontal Row: 468 x 15
    These two ads has more CTR. And they can hardly slow down your site. 

    Most Successful Ad Types: 

    AdSense usually provides three types of Ads:
    • Text Ads (with Links)
    • Text/ Image Ads
    • Rich Media/ Flash (Also known as Display Ads) 

    AdSense recommends to use all of these types of ads. So you have to allow all of them to be appeared on your site. Because sometimes rich media ads are not available to be displayed. Though the text ads will pay you low but sometimes your ad space might be blank if your disallow them. 

    To maximize your earning, you've to show all these three types of ads on your site. 

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