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Smartphone giant apple faces a record fall in their quarterly profit within last decade! In the first quarter of this year, Apple earned profit $9.5 billion. And in the previous year, it was $11.6 billion! Gross margin for the quarter was 37.5% compared to 47.4% in the last year.  Market analysts said, Apple could face huge fall in their profit. But the profit earned from iPhone and iPad has saved Apple this time. To be honest, the  results were better than many had expected, as strong sales of  iPhone and iPad   boosted revenues to $43.6 billion.  Expert says, due to the increase in competition and declining demands for the products, Apple is facing such challenge. Apple reported its second quarter result in April 23, 2013. The sales volume of iPhone and iPad were 37.4 million and 19.5 million respectively. In the previous year the number of iPhone sold was 35.1 million and iPad was 11.8 billion. The number of Mac sold is less than 4 mi...

Though China is the Apple's second largest market it was continuously neglected by the company. Apple's warranty service was very poor in china. And also there were some misunderstandings about warranty policies caused by communication gap. Consequently the consumers of Apple in China were very disappointed as they were not getting enough after sales services compared to other counties. And finally Apple CEO, Tim Cook, apologizes to the Chinese consumers of their products. Actually, Apple was losing its reputation in China. And its nearest competitor, Samsung, could take the chance. So this apology is being considered as a part of strategy.  The Chinese Government-run media was protesting Apple for more than two weeks. The complaints were about Poor Customer Service and Warranty Policy of Apple in China . Consumers were also dissatisfied with Apple. They want Apple to improve the service quality in China. The Chinese Government is also trying to i...