Though China is the Apple's second largest market it was continuously neglected by the company. Apple's warranty service was very poor in china. And also there were some misunderstandings about warranty policies caused by communication gap. Consequently the consumers of Apple in China were very disappointed as they were not getting enough after sales services compared to other counties. And finally Apple CEO, Tim Cook, apologizes to the Chinese consumers of their products. Actually, Apple was losing its reputation in China. And its nearest competitor, Samsung, could take the chance. So this apology is being considered as a part of strategy. The Chinese Government-run media was protesting Apple for more than two weeks. The complaints were about Poor Customer Service and Warranty Policy of Apple in China . Consumers were also dissatisfied with Apple. They want Apple to improve the service quality in China. The Chinese Government is also trying to i...
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