Thursday, November 21, 2013

Never Block Non Performing Ads!

AdSense Revenue Optimization Tips

Hello Dears! It's been more than a week since I published my last post. Last week was so busy that I couldn't even check my site's status. By the way, I'm gonna give a true advice  for revenue optimization tips to the AdSense publishers

Google often tell AdSense publishers to optimize their revenues. Google may give you different techniques to optimize revenues such as - Ad Placement, Ad Types & Sizes, Ad Selection, Allowing or Blocking Ads etc. 

But never try to block irrelevant or non-performing ads to be shown on your site! Blocking non-performing ads may have an adverse effect on your AdSense Revenue Performance! Yeah it's true! 

When I started showing ads on my site, my income was around $1/day. Gradually it was increasing - $2, $2.5, $3, $4. And after two months, my average daily income was $5/day. Then I was trying to accelerate my earnings. I was searching for tips. Google says - Inspect the ads which are more relevant. You can allow or block ads as your wish. 

Then I blocked some sensitive ads (Politics, Drugs etc.) from appearing in my site. And these ads were irrelevant to my contents as well as non-performing. Those Ads hardly receive clicks and never generate money. Believe me - the result was shocking. My average income fall to $2 after blocking those non-performing ads!  

Is that a consequence of blocking those ads? I think yes. To support my decision, I've allowed all the blocked ads. Again my average income rise to $5! So what do you think? 

What to do now? 

If you allow all types of ads to be shown, there is a great chance to display irrelevant ads. If you block some categories, your income will fall. So what do you do? You have another option! In your search custom text, you can use AdSense friendly custom robots.txt. And it will help Google to crawl your contents properly. And thus your site will display more relevant ads. 

In your robots.txt, you have to use the following code: 
User-agent: Mediapartners-Google Disallow:
I have a detailed post about custom robots.txt for blogger. You can read it here

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